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Wendy Montroy Realtor Real Estate Tips Expired Listing Help

Why Your Listing Expired   Real Estate Truth Bombs

Wendy Montroy, REALTOR®, SRS®, SFR®
Wendy Montroy, REALTOR®, SRS®, SFR® |

Let’s skip the sugarcoating. If your home didn’t sell the first time around, there’s a reason, and it probably has nothing to do with the market being slow or buyers “just not biting.” You deserve a real explanation, not recycled excuses.

Truth #1:  The market doesn’t care what you paid

What you bought it for, what you need to net, what your neighbor got last year, none of that matters to buyers. They are viewing your home alongside every other listing in your price range, and they’re asking one thing: Is this a good deal?

Truth #2: Overpriced homes help other homes sell

If your last agent agreed to, “Let’s just try it at your higher price,” your home may have become a tool,  a comparison piece that made the better-priced listings look like a steal. That’s not a strategy. That’s giving your leverage away.

Truth #3: First impressions happen online

Your photos should be treated like an in-person showing. If they weren’t clean, bright, well-composed, clutter-free, and showing the clear layout and the best features of the home, buyers swiped right past. You don’t get a second chance to make them slow down.

Truth #4: It’s not just about price

It’s about the total package, the staging, the description, the timing, the marketing. A weak presentation sends the message that you’re either desperate or disconnected.

Truth #5: The first 30 days are everything

Momentum matters. Buyers start asking, “Why hasn’t this sold yet?” Even if the issue that has prevented the home from selling quickly is only because  the home is overpriced, if the home sits on the market too long, it becomes "stale." People look at it and think there must be something wrong with the home, or someone would have bought it already, and they don't even bother.

If you're ready for a different outcome, you need a different plan. One that’s driven by truth, strategy, and results, not gimmicks or guesswork. Contact me today, and let's discuss why your home may not have sold the first time, or how to prevent your home from sitting on the market and becoming stale if you're thinking about selling.


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